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IPH -
Germany's largest independent center management company

IPH Centermanagement is a joint venture between IPH Handelsimmobilien and the IC Group. It is specialized in the management of shopping centers and complex retail parks, as well as in integrated property management.

We are responsible for over twenty retail properties throughout Germany. As the largest independent center manager, we exclusively represent the interests of our clients. Our services are provided on a modular basis, adapted to meet the individual needs of our clients.

More than 160 proven retail specialists work in our group: Business, real estate and e-commerce experts as well as economic geographers. They have unique knowledge of and contact to tenants, the market and sector data. This facilitates strategic foresight, effective marketing, good leasing performance and a reliable perception of visitor experience and footfall. All the requirements of national and international investors in terms of future-proof reporting, accounting and technical facility management can be taken into consideration in-house by drawing upon the expertise of 250 real-estate experts in asset and property management at the IC Real Estate Group.

Benefit from the expertise and skills of the IPH Centermanagement specialists.


Center
Management

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We regard each shopping center and each retail park individually. Continually competitive positioning within the catchment area ensures optimum performance for the owner. Knowledge of the market and location, as well as the interests of tenants, consumers, investors and local authorities is the basis for excellent center management.

Services

  • Monitoring and updating of the existing center concept
  • Analysis of key performance indicators for strategic center development
  • Continuous revision of the sector and tenant mix
  • Monitoring and implementation of retail trends in tenant units
  • Monitoring changes in consumer purchasing habits
  • Advising tenants, in particular on products and ranges, price and communication policy
  • Monitoring shop opening times, community regulations and center policy, as well as center organization
  • Professional center marketing and PR work
  • Support and management of the tenants’ marketing associations, including commercial interests

Benefits of IPH Center Management:

  • Independence: As the largest independent center service provider in Germany, we only represent the interests of our clients
  • In-depth knowledge of tenants and consumers: BBE and elaboratum provide us with unique knowledge of and access to tenants, the market and sector data. This ensures good letting performance and a heightened perception of the quality of the visitor experience and footfall.
  • Investors view: All national and international investors’ interests can be taken into consideration by drawing upon the expertise of 250 real-estate experts in asset and property management within the IC Immobilien Group.
  • Present and flexible nationwide: Currently managing 21 shopping centers across Germany, we are experienced in all regional markets and can deploy personnel flexibly.
  • Quality: Our employees are proven retail experts and guarantee optimum quality.  

Property
Management

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The high quality of our work, our efficient processes, flexibility and proactive approach, enables us to increase the value of commercial real estate for leading national and international investors. We attach particular importance to managing the dialogue between owners, tenants and service providers.

Services

  • Best possible preparation, implementation and oversight of all commercial activities and processes.
  • Optimization of apportionment and recoverable operating expenses.
  • Guaranteeing stringent receivables management in respect of tenants, comprising the following individual services:
    • Contract management: SAP-supported review and monitoring of lease agreements, management of tenancy and occupancy schedules.
    • Rent collection: invoicing and transfer of rent payments, calculation of turnover rents, dunning and legal action
    • Invoicing: Property/rent accounting, including annual service charge accounting
    • Budget planning: Planning income and expenditure, including the required investments
    • Reporting: analyses and reports tailored to customers’ requirements
    • Insurance: identification, reporting and processing of insurance claims

Benefits of IPH Property Management:

  • Extensive portfolio of services, available individually or as a full service
  • Optimum integration of property and tenant master data in SAP
  • Transparency, including in complex contractual configurations
  • System-integrated bookkeeping accelerates processing times
  • Automated calculation of service charges
  • One-off retail-specific KPIs (key performance indicators) for informative reporting and forecasting

Center
Marketing

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Innovative and effective marketing supports the positioning of the center as a brand and ensures visitor acceptance and footfall. Digitization is permanently changing consumers’ information behavior, which is why they always need to be impressed through professional center marketing. Our marketing strategy for the centers has to respond appropriately to this.

Services

  • Concept for target-group oriented advertising campaigns and online presence
  • Analysis and implementation of digital offers in the center, as well as of social media activities
  • Comprehensive market research activities, such as customer surveys, market and location analyses, center navigator.
  • Special exhibitions and events in the centers
  • The use and optimal coordination of classical advertising media, such as poster advertising, center newsletters, advertisements and radio ads, as well as in social media channels and digital services (center apps, 3D-guidance systems, WLAN)
  • City and local marketing measures (such as transport advertising, out-of-home poster media, construction site marketing)
  • Mall marketing, pop-up stores (expansion of the sector mix)

Advantages of IPH Center Marketing:

  • Identification of cost and expenditure savings by exploiting synergies in campaign development and by planning campaigns
  • Individual publicity campaigns designed for the region and for the catchment area
  • High-quality publicity measures as a result of decades of experience and specialist know-how
  • Effective marketing mix irrespective of the existing budget
  • Access to our own market research about consumer behavior and relevant responses to the challenges of digitization

Technical and
Soft Facility Management

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We are experienced with all the technical intricacies of complex retail real estate, in particular shopping centers and retail parks and offer tailor-made technical management solutions.

Services

  • Coordination of all technical and soft facility management issues within the building
  • Advising the client on technical issues
  • Guarantee that circulation areas, common and sanitary areas will be kept clean by contracted companies
  • Undertake maintenance, repair and refurbishment measures in consultation with property management
  • Budget review within the scope of the annual budget, identification of savings opportunities (cost planning and cost control)
  • Fit-out work and supervising acceptances and handovers
  • Project management and monitoring of architectural and engineering services
  • Organization of operational management, as well as implementation and control of the operational processes
  • Management and monitoring of technical due diligence
  • Warranty management

Benefits of IPH Technical and Soft Facility Management:

  • Nationwide presence throughout Germany: Ensures a prompt response on site and regional networks
  • Identification of unutilized potential: We develop solutions for the further development of your retail real estate
  • Minimal operational interruption: We achieve this objective through our project organization which is tenant and customer-led
  • Continuous controlling: We oversee project measures through professional controlling and thus keep to schedule and ensure that KPIs are met

Leasing

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Leasing is becoming ever more challenging as many retailers are being more cautious and taking longer when making decisions due to strategic uncertainties (regarding the relationship between online and offline activities). Furthermore, the search for new formats by pure-players, who also occupy physical space or pop-up-concepts, as well as new formats by manufacturers (as a result of their verticalization strategies) is considerably more complex. Excellent leasing performance is therefore a matter of top priority for us.

Services

  • Leasing of retail space throughout Germany
  • Development of location-optimized tenant-mix concepts and leasing strategies for managed commercial space and/or real estate with a focus on retail, food and leisure
  • Continuous monitoring, updating and where necessary adjustment of existing sector-mix concepts
  • Management of existing tenants on expansion and lease-extension matters
  • Co-ordinated and structured approach and acquisition of prospective tenants and active market participants
  • Negotiation of commercial lease agreements until completion-stage, preparation of lease agreement papers and lease optimization according to owners’ requirements
  • Individual location marketing in the form of leasing details and marketing documents

Advantages of IPH Leasing:

  • Excellent contacts to regional, national and international brands due to decades of experience in strategic consulting to retailers, consumer product manufacturers, service providers and food-service companies
  • Large network of affiliated companies and associations
  • Benchmarking database and key-data for optimal estimation of rents
  • High flexibility and creativity in terms of marketing strategies
  • Continuous market monitoring and regular discussion with industry partners on retail concepts
  • Main point of contact for leasing matters with prospective tenants, the center manager, owners and owners’ representatives

Revitalization / Positioning

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Over 50% of all shopping centers and retail parks are in a trading-down process because their positioning cannot be guaranteed in the long-term. This leads to errors in the allocation of capital or to losses in value. We seek to take prompt, competent and active measures to counter this for your real estate. To this end, BBE and IPH have developed a product that is unique in the sector, the IPH Center Navigator.

Services

  • Analysis of the current status (center’s market positioning, location factors, service quality, sector mix, appearance, marketing, footfall, key performance indicators, etc.)
  • Development of objectives (positioning with regard to the competitive environment, meeting the end user's expectations, retail sector requirements) and identifying action requirements for all profiling factors, as well as profitability plans
  • Coordination of external architects (combining architectural wishes and retail needs, with due regard for functionality during operations)
  • Project management
  • New leasing
  • Tenant coordination during the construction phase (lease termination, temporary relocations, negotiations in this regard)
  • Communication / marketing during the construction phase
  • Organization of reopening
  • Optional interim management, also available on a part-time basis

Benefits of the IPH Revitalization and Positioning Service:

  • In-depth knowledge of tenants, the market and consumers: Our own management mandates, our project development activities, as well as expertise together with BBE and elaboratum provide us with unique knowledge of and contact with tenants, the market and sector data. This guarantees a good eye for successful and long-term concepts.
  • Implementation know-how: We have access to a team of qualified engineers, architects, civil engineers and technicians through our JV partner IC-Group to facilitate implementation
  • Consistently yield-driven
  • Modular services which have been configured individually

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Joint venture

Joint Venture

IPH Handelsimmobilien GmbH and the IC Real Estate Group have combined their commercial and real estate competence in center management in a joint venture, IPH Centermanagement GmbH.

According to the EHI Shopping Report 2018, the new joint venture is ranked fifth among all shopping center management companies and is Germany's largest independent center management company. Our most important assets are our employees. They are among the top experts in their field.

With the joint venture, we can offer retail real estate owners a comprehensive range of services for adapting their real estate to reflect the changing conditions and to make the properties fit for the future.

Special aspects of IPH

IPH in conjunction with BBE Handelsberatung are experts on all aspects of retail, and those who are involved in determining the future for retail understand the business requirements of retail real estate and know how to reach modern consumers through publicity and how to position retail real estate for the long-term.

Special aspects of IC

The IC Real Estate Group, in turn, manages over 10 billion euros worth of properties in all asset classes in its capacity as a premium full-service real estate provider. This amounts to decisive added value for many shopping centers with complementary office, leisure and hospitality use. In addition, we understand the requirements of diverse groups of German and international investors for professional property and asset management.


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Facts

Number of shopping centers under management 21
Total rental space in m² over 440,000
Visitors per day in all centers over 500,000
Number of lease agreements in all centers over 1,100
CM ranking According to the ranking in the EHI 2018 Shopping Center Report: 5th for center management among 15 centers over 10,000 m²
Know-how We increase our clients’ real estate value by combining the best of what we both have to offer. Our employees, who are among the top experts in their field provide the basis for this. We combine the retail expertise of IPH Handelsimmobilien with the real-estate and management expertise of the IC Real Estate Group. This makes us the biggest independent center management firm in Germany.

Managing Director
IPH Centermanagement GmbH

Frank Pöstges-Pragal

Tel: +49 89 55118-269
E-Mail: frank.poestges@iph-cm.de