Indices
In our consolidated companies, the BBE! CIMA! MB-Research indices for spending power and sales volume are computed.
The consolidated companies can draw on huge data volumes from location and market research, company consulting and property development that make up a data pool which is unique in the German federal republic. Thus, you can benefit from the high level of quality as well as from the good cost-performance ratio.
Indices of buying power:
BBE! CIMA MB Research indices for general retail relevant buying power are available as well as indices for specifix sales mixes for 34 commodity groups, which make up a solid basis for assessments in every industry. In this way, our sales volume estimates for your project are extremely close to reality. In the context of compatibility expertises, the use of our commodity group specific indices will give you the crucial advantage of quality.
Indices for sales volume and location centrality:
You can obtain BBE! CIMA! MB Research indices for sales volume and location centrality based on the regional levels municipality, district, federal state, and ZIP range.
These indices will give you indications for the attractiveness of the macro location and on realizable potentials for sales volume.
Sociodemographic data:
BBE! CIMA! MB-Research offers you a customized set of sociodemographic data so that you can back up your location and marketing calculations and better assess the local situation.
For doing your own calculations, you can purchase our indices for several regional levels (municipality, district, federal state, ZIP ranges).
Contact person: Dr. Angelus Bernreuther
BBE Handelsberatung Munich
Brienner Str. 45
80333 Munich
Germany
Phone: +49 (0) 89 55118 0
Fax: +49 (0) 89 55118 153
email: bernreuther@bbe.de

